Marketing Advice: Avoiding 'Accidental' Spam Complaints: Part I
publication date: May 5, 2008
Receiving a spam complaint can feel like being betrayed by your best friend, especially when you’ve worked so hard to build a permission-based list of prospects and customers who should be familiar with your business. Don’t be too quick to equate spam complaints with back-stabbing, however. Some email characteristics cause your legitimate permission-based email to look like spam to your audience, which can trigger ‘accidental’ spam complaints. In this 5-part series, I'll show you the 5 most common consumer spam-complaint-triggers and how to avoid accidentally pulling them...>
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