Email open rates have been declining steadily for the past few years, but don't let your open rate fool you - the term 'open rate' is actually one of the email marketing industry's most egregious misnomers. According to an
Internet Retailer Survey, only 24.2% of web merchants have an email open rate greater than 25% but that doesn't mean that only 25% of consumers are reading or noticing the emails sent to them...>
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