Value isn't what your customers pay for what they get, it's how your customers feel about what they pay for what they get. Coming up with valuable email marketing content isn't as simple as announcing your rock-bottom prices and including your phone number or a link to your website. Value is about including something in every email that makes your subscribers feel like they are getting a greater-than-expected return on the investment of time and distraction that your email marketing messages impose on them...>