Marketing Advice: Maximizing Email ROI Means Repeat Business
publication date: Jan 7, 2008
According to a report by
Internet Retailer, 49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail, and affiliate marketing. Don't be too quick to abandon all your online marketing efforts in favor of email, however. Email is capable of high returns - no doubt - but superior email marketing performance usually happens when email is sent after initial customer acquisition to build a steady stream of repeat business...>
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