Web Marketing All-In-One Desk Reference for Dummies
Over 800 pages of web marketing advice and tactics! • Establishing a web presence
• Search engine optimization
• Web analytics
• Email marketing
• Blogging and podcasting
• Social media marketing
• Online advertising & pay-per-click
• Mobile web marketing
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E-Mail Marketing for Dummies Discover the secrets to creating great marketing emails! • Creating professional-looking emails
• Building a quality email list
• Deciding when and how often to send
• Getting more emails delivered
• Complying with anti-spam laws
• Increasing open and click rates
• Tracking and analyzing your results
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Mobile Marketing for Dummies Deliver your marketing to mobile phones! • Building mobile web sites
• Sending text-messages and MMS
• Mobile advertising
• Mobile apps and downloads
• Making money through mobile commerce
• Integrated voice campaigns
• Mobile e-mail marketing
• Mobile social media marketing
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