Marketing Advice & Articles

This blog features John's marketing advice in the form of articles, research, and how-to information for small businesses and organizations. I don't 'update my status' here. For pithy comments or updates on media appearances, speaking engagements, and training events, follow me on twitter or facebook, or join my email list.

Marketing Advice in Order by Date:

Marketing Advice: Articles by Date

  Marketing Advice: 5 Qualitites of Successful Online Videos
Watch the Video Introduction
Watch the video and read the article...>
Your success with online video boils down to one thing--quality. But there's a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to marketing with online video. Those five qualities are explained in this article, along with tips, tools and traps to avoid.
  Marketing Advice: Tips and Tools for Location Based Marketing
From my column in Entrepreneur Magazine:

Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or simply LBS. There's no need to get sophisticated in your approach to location-based marketing, however. The technology may be new, but the concept has been around ever since the first phone book listed only the businesses in a particular town or region...>
  Marketing Advice: The Next Wave of Digital Marketing Trends
From my column in Entrepreneur Magazine:

Sometimes the most important small business marketing tools and technologies start out as expensive enterprise solutions exclusive to big brands and agencies; only much later do they become affordable and accessible to small businesses.

During a recent trip to San Francisco, I stopped by the tradeshow floor at Ad:Tech and found myself staring into the not-too-distant future of small business marketing. I didn't have a chance to see everything Ad:Tech had to offer, but I did have time to talk with a few innovative companies offering solutions that are sure to influence the way small businesses approach marketing.

Here's what I found that's worth sharing along with some tips for getting ready to adjust to new trends...>
 
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